Anything Goes Marketing

MARCH 11, 2007

Many of these tips are fairly obvious but how often are you checking to make sure that you and your team are following these best practices? In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. I've found a few email tools and resources that you may find useful.

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Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

JULY 4, 2010

Example 1: Dynamic Email Content Based on Email Clicks When asking an email subscriber to provide any of their private information, it’s best to do so in a way that makes it as easy as possible for the subscriber and is as unobtrusive as possible.

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Anything Goes Marketing

OCTOBER 11, 2006

Email Marketing Best Practices Looking for some up to date best practices? This is definitely worth a read as there are some great articles from industry experts regarding email design, copy, best practices and strategies. Open and clickthroughs were some of the best I've ever seen. Hope you enjoy these!

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Anything Goes Marketing

FEBRUARY 21, 2009

I've found that autorepsonders can have open rates that can achieve greater that 80% open rates and clickthrough rates in the 20-30% range which blow industry averages out of the ball park. This is all great but, if you're looking at ways to get more out of your autoresponders then keep reading.

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