best 
Customer Experience Matrix
MAY 18, 2007
The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel.
Customer Experience Matrix
JULY 11, 2011
We now ask vendors to estimate their client counts based on four segments: - micro-businesses, under $5 million in revenue; - small businesses, $5 to $20 million revenue; - mid-size business, $20 to $500 million revenue, and - large business, $500 million or more revenue. But it’s still worth sounding a note of caution.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
DECEMBER 13, 2011
It's also a partial solution at best, since no one thinks marketing can be fully automated. As you might expect, this approach is most common among at the small business end of the marketing automation spectrum: Genoo , MakesBridge , and OfficeAutoPilot are good examples.
Customer Experience Matrix
SEPTEMBER 16, 2010
For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. The best I could do was to make the questions as specific as possible. That will let my final report include summary scores that help identify which vendors are best suited for each type of buyer. Death, taxes and RFPs.
Customer Experience Matrix
FEBRUARY 4, 2009
I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Maybe next week. [I
Customer Experience Matrix
MARCH 2, 2009
The idea was to remind people that the question of which system is "best" has no simple answer precisely because different systems are good at different things. Similarly, a final scoring system should include other items such as vendor viability, or at least a proxies such as years in business, numbers of clients, and funding.
Customer Experience Matrix
JULY 3, 2008
Back in March, I wrote a fairly dismissive post about on-demand business intelligence systems. My basic objection was that the hardest part of building a business intelligence system is integrating the source data, and being on-demand doesn’t make that any easier. This would certainly give it a more defensible business position.
Expert insights. Personalized for you.
120 
Let's personalize your content