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Biznology

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Why Marketers Are Embracing Live Videos

Biznology

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. Another study, this time conducted by Twitter, unveiled a thing or two about brand favourability. The video even got into the trending section on Twitter. Land Rover.

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I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

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How to bootstrap your influencer marketing program

Biznology

Influencer marketing programs are one of the best ways to reach your audience, increase thought leadership, raise brand awareness, and help you develop professional relationships. If your target audience is filled with social media marketers who are trying to learn how to use Twitter better, Madalyn is your go-to influencer.

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Online community management is surrogacy

Biznology

Your slice of that always-open pie is surely fewer than the global membership of Facebook; however, even if your portion is modest, are you committed to not only producing content for online consumption (broadcasting) but listening, responding, and engaging, too? Honestly, all of the best community managers love what they do.

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Social media monitoring: why it’s a must

Biznology

the print and broadcast media were the only ones who could really speak to the masses about a business. By utilizing social monitoring software you could find out the huge amount of influence this woman has over the travel industry (over 430,000 Twitter followers and a robust blog) and better yet ways to connect with her.

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How to recover from the ravages of Google Penguin and Panda

Biznology

Digital PR and social media marketing may well be the new SEO. I recently spoke to a bona fide, traditional, PR executive (for the most traditional PR industry, pharma) and he told me that everyone’s still deeply afraid of the unpredictable nature of the organic blogosphere. Back to Hearts and Minds.

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New York Times: all’s fair in love and marketing

Biznology

Timing is everything — tweets perform best in the morning, at noon, around three, and then for a little while just after work, in each person’s own time zone. Every content-marketer knows when traffic is best. I quoted Guy Kawasaki’s sage advice in my article, Tweet like Guy Kawasaki for Twitter success.