Marketing Interactions

FEBRUARY 17, 2020

Content marketing has been an ongoing practice for B2B marketers for more than a decade. It should also show them how to best prepare for the implementation to accelerate time to value. Creating advocacy is the best way to ensure your customers have a stake in the ground in the success of your company. Isn’t that the point?

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Marketing Interactions

JULY 25, 2021

Please note, I’m not picking on Natalie—heck, I agree with her, and I’m a huge proponent for the concept of ABX as a solid marketing practice, but I simply call this relevance. Or is it a constant quest we’ve bought into to try to create the next-best version of something? And how are marketers to distinguish one concept from another?

B2B Marketing 69

B2B Marketing B2B Paid Search Agency Buying Cycle 69

Marketing Interactions

SEPTEMBER 20, 2018

In this blog, I’ll cover best practices for B2B marketers to make the shift from funnels to lifecycles to increase ROI and help your customers stick with you for the long run. Develop a Clear Customer Engagement Strategy. Who are the new roles/people you need to engage? Are they achieving their desired outcome?

Marketing Funnels 87

Marketing Funnels Top of Funnel B2B Marketing Work Management 87

Marketing Interactions

MAY 21, 2018

A centralized content operations function serves to consolidate technology, but also to create a center of excellence for best practices on how to use content to optimal benefit. This discrepancy impedes visibility along with overall effectiveness in establishing a valuable and consistent audience experience.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

MAY 21, 2018

Use the “And Then” process to construct your conversation: The best way to create a conversational narrative is to decide what you want to share and then keep asking what’s next based on what you want them to do. Best practices dictate no more than 2 – 4 messages per month. Limit frequency.

SMS 48

SMS Business Class Ad Frequency 48

Marketing Interactions

MAY 23, 2018

Best practices advise 2 to 4 messages per month. Product updates. How-to tips and advice on X. Executive event invitations. Loyalty points and rewards. Alerts and reminders. How many messages they can expect per month. How to join. Text “keyword” (JOIN) to “short code” (123456), for example.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58