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How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. This reality presents a terrific opportunity for B2B marketers. I spotted a family style magazine at the hair dressers one day, and decided to buy a half page advertorial. Recommended Resources from B2B Marketing Experts.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. Such materials and presentations require more time and effort from your potential customers, but they're also more closely linked to each prospect's specific situation, which helps with moving them forward in a sales-winning relationship.

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How to Write Marketing Copy that Converts More Leads [Video]

Golden Spiral

Mark's Video Presentation on Writer's Block. I'll just put you on the spot. Another is to think about, uh, the analyst reports that you can that are not behind a paywall, um, that are not gated from IDC and Gartner and Forrester. How To Plan And Execute A Virtual Graduation Experience That Truly Honors Seniors.