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How publishers can adapt to iOS 15 with LiveIntent

Liveintent

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Mail Privacy Protection. Update: To quote Apple, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

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Everything You Need to Know About Digital Engagement

Salesforce Marketing Cloud

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. To address these challenges, you can harness the power of first-party data — information that comes directly from the customer. But how you collect customer data will need to change, too.

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Planning Your Email Strategy for 2023: How to Get Maximum ROI

Scoop.it

Although BIMI requires an exhaustive course of action, it is definitely worth the effort, especially for large organizations and enterprises. AI will be extensively used to get detailed insights into the customer behavior. It can surface hard-to-find information that can be used to create more meaningful email campaigns.

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AI Website Building | Using AI to Streamline Website Building Process

Adobe Experience Cloud Blog

Based on the answers you give back, the algorithm analyzes its database, searches for more of your online information (such as your social media channels), compares its data with your responses, and creates a “draft” site you can review – all in a few minutes. . If you like what you see, you can just hit publish. Enabling tracking.

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Third-party cookies – what are they, what’s happening to them, & what to do

Choozle

When a website visitor comes to your site and others, the third-party cookie tracks this information and sends it to the third-party who created the cookie — which might be you as a marketer through your demand-side platform or data management platform. Google explained that this move meant to protect users who were asking for more privacy.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

To make this process easier, we will compare some recent examples from different states and offer insight into how they might affect business practices as well as future trends in user data protection. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Data Protection Assessments.

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2023 NRF’s Big Show: Key Takeaways

Liveintent

In doing so, organizations gain more data and insight into customer behaviors and preferences. This information is critical to helping retailers improve their understanding of their customers and drive better connections. The post 2023 NRF’s Big Show: Key Takeaways appeared first on LiveIntent Blog.