Crimson Marketing

APRIL 23, 2015

Buyer personas are a tool to help guide business and marketing strategy: “What I have seen work for B2B marketers is treating personas as a very practical, tactical guide to help inform decisions in content marketing, demand generation, sales strategy, and more. ” – Katie Martell, Co-Founder and CMO of Cintell.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

OCTOBER 5, 2015

Daina shares stories from her work at Performex and Elon Musk’s experience at SpaceX that suggest “four” may be the magic number for success with this kind of marketing system. Twitter is a global platform whose purpose is to give everyone the power to create and share ideas and information instantly, without barriers.

Organization 100

Organization Budget Programs Barriers Twitter 100

Crimson Marketing

JUNE 17, 2013

The problem is what works today isn’t necessarily going to be what works tomorrow. But why do sales and marketing still have trouble breaking down their barriers ? Each time you make a promise and keep it, you’re building trust and reliability This is true across any and all relationships. ” 2.

Loyalty 100

Loyalty Barriers Advertising Agencies Demand 100

Crimson Marketing

AUGUST 20, 2015

You’ll be better able to integrate your sales and marketing if you do the following: Stop working in silos: Sales and marketing fulfill unique roles; you can’t have one without the other. You need to break down the barriers between the two in order for there to be a free-flowing exchange of information from one team to the next.

Generation 100

Generation Advertising Agencies Education Barriers 100