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New B2B Persona Research From Salesforce and LinkedIn Study

markempa

Getting the right content to the right people continues to be a challenge in B2B marketing. To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. I wanted to talk with Mat and bring this vital information to B2B marketers. As a marketer, we have metrics.

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Use Video to Prospect Leads and Control the Conversation

Vidyard

According to Google, 70% of B2B buyers now view video throughout their path to purchase, and nearly half of these prospects will consume over 30 minutes of video when evaluating solutions and it’s Sales’ job to guide them the rest of the way through the buying journey as a trusted advisor.

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Sales 2.0: Sell Faster, Better, and Smarter

Adobe Experience Cloud Blog

More specifically, the event is bringing together sales and marketing leaders to leverage sales-oriented SaaS technologies so their teams can sell faster, better, and smarter. Corporate collaboration with Salesforce.com Chatter. milesaustin : Chatter is real-time Enterprise Collaboration that is secure, private and trusted.

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Dreamforce 14 – Hot or Not

LeanData

According to the Salesforce.com press release (dated Oct. 14, 2013), “Wave is natively integrated with the Salesforce1 Platform and shares the same trusted single sign-on, data security and compliance features of the platform. This accessibility will help sales and marketing programs be more integrated with overall business analytics.

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Dreamforce 14 – Hot or Not

LeanData

According to the Salesforce.com press release (dated Oct. 14, 2013), “Wave is natively integrated with the Salesforce1 Platform and shares the same trusted single sign-on, data security and compliance features of the platform. This accessibility will help sales and marketing programs be more integrated with overall business analytics.

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Dreamforce 14 – Hot or Not

LeanData

According to the Salesforce.com press release (dated Oct. 14, 2013), “Wave is natively integrated with the Salesforce1 Platform and shares the same trusted single sign-on, data security and compliance features of the platform. This accessibility will help sales and marketing programs be more integrated with overall business analytics.