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How marketing ops can learn to speak C-suite

Martech

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success.

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How to Recession-Proof Your Content Marketing

Contently

HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content). The good news is you can level up your team’s knowledge for free.

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Why Cross-Media Marketing is a Good Fit for Your Goals

Navigate the Channel

According to HubSpot, “A positive onboarding experience confirms to your customers that they made the right choice. To learn more, go to HubSpot’s customer onboarding journey info. Bonus Tip: Eliminate the barriers that isolate different departments and functions in your company or business. Or is it an onboarding journey?

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How to Make Your Website Accessible for ADA Compliance

seo.co

The Winn Dixie website didn’t “pose an intangible barrier” preventing the plaintiff from accessing the goods and services offered by Winn Dixie in their brick-and-mortar storefronts. Andrews claimed there were a handful of barriers that prevented him and other blind visitors from navigating the site and making a purchase.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

If you want your site to rank in the SERPs, you can’t get around building backlinks, but you can save money by building a link wheel. As Hubspot explains in the article linked above, a ‘follow’ link was included in a sponsored post about Chrome. If you want to accept guest posts, you need to set up some barriers.

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3 Strategies for Getting Found in a Mobile World

Hubspot

I’m certain that we will see more and more differences between SERPS and mSERPS in the future as Google looks at how to better serve mobile users who will become an increasingly important part of their user base. Connect with HubSpot : Each week beginning 6/9 a new special guest will share their proven techniques.