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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. public broadcast models.

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Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

However unlike past “sales and marketing” methodologies, ABM carries a much higher barrier to entry and a far more level of complexity to successfully execute.” If you are transactional, you are going to continue to be commoditized—and eventually disintermediated by technologies of one form or another. Jamie Shanks.