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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

The greatest barrier to lead generation success is lack of resources: Staff, budget and time. The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers.

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005. Add this to Mister Wong.

Manticore 100
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Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

Heinz Marketing

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Their barrier to leave is very low. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. You may have gotten someone to buy, but that’s when things really begin.

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How to convert blog traffic into loyal readers

Anything Goes Marketing

10 ways to increase blog conversions Write compelling and informative content. If you write crappy content, don't expect people to browse your blog or return to it in the future. Keep your content focused. People that land on my blog can easily check out my other content. You should have a blog description.

Traffic 100
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Marketing Automation Update: Manticore VII Released

WebMarketCentral

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005.

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How to Create a Social Media Marketing Strategy

WebMarketCentral

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies."

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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Content marketing. As you can see, there are several significant barriers to entry when it comes to sound B2B sales lead generation. Using marketing automation technologies such as Eloqua, Marketo, or Pardot makes it easier to track client data, nurture leads through the pipeline, and maximize revenue. What are your options?