Softening the Ask – How to Improve Opt-in Form Conversions
FunnelEnvy
OCTOBER 2, 2023
While free can be great for a business, it also lowers the barrier to entry. Gartner reports that B2B prospects’ behavior is changing. Variety and Personalization Bombarding users with the exact offers repeatedly feels like an annoying buzzing fly. Unlike traditional mail, email was relatively free.
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