Brand amplification matters: Reintroducing Employee Advocacy by Sprout Social
Sprout Social
OCTOBER 4, 2022
Amid strain put on marketers from declining organic reach and the ad spend that comes with it, employee advocacy is a key component of your broader social strategy. In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. Diversified LinkedIn video content.
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