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Brand amplification matters: Reintroducing Employee Advocacy by Sprout Social

Sprout Social

Amid strain put on marketers from declining organic reach and the ad spend that comes with it, employee advocacy is a key component of your broader social strategy. In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. Diversified LinkedIn video content.

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What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

SnapApp

Over 90% of marketers struggle to seamlessly connect more than three channels throughout the buyer journey. -- Gartner . . This breaks down the barriers between channels, and allows you to deliver real personalized messages that cut through the noise. . Here are some of the most common multichannel marketing challenges: .

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

The sheer pace of technology change means we constantly push the barriers back. But Plato, the pick of Greece’s golden generation… Read more… Neil Stoneman | October 14th, 2008 | no comments Good Reasons to do Social Networking in a B2B Environment Social networks are extremely interesting things.