Litmus

FEBRUARY 2, 2021

When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. What do you mean by business value—we generate leads, conversions, and sales? How can we show business value when our data and analytics are siloed?

Lead Ranking 59

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 59

NuSpark Consulting

SEPTEMBER 7, 2016

As a technology marketer targeting CIOs, you’re likely aware that roadblocks stand in the way of communicating with them. Naturally, you wonder, “How can I break through the protective barriers around CIOs to promote our solution?”. First of all, the CIO has moved from business’ sidelines to center stage. The Empathetic Entrée.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

PathFactory

SEPTEMBER 15, 2021

Marketers have already cracked the code on channel attribution. Multi-touch attribution models (MTA) and marketing mix modeling (MMM) make it easier to understand different channels and their impact across the buyer’s journey. Attribution models commonly fail to measure content ROI. None of this is working anymore.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise. Documentarian / Videographer.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

DECEMBER 4, 2012

For the past decade and a half, marketers have often thought of SEO, social media, and content as separate channels and segmented practices. But these barriers are crumbling. In fact, email will continue to be an important part of the marketing mix. In fact, Gartner predicts that CMOs will outspend CIOs by 2017.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

KoMarketing Associates

JANUARY 24, 2017

As Lee Odden notes in this article , “There is a little bit of hating on SEO these days, but as long as there is Google, SEO will be a staple in the content marketing mix. But B2B marketers need to broaden their thinking when it comes to SEO. This involved: Claiming Bing local business listings for each branch.

Organization 120

Organization SEO Practices Best Practices 120

Full Circle Insights

SEPTEMBER 30, 2020

Will we resume normal business activities in the coming year, crowding back into offices and attending large, in-person business events? Out of necessity, marketers got better at producing virtual events. . But as months went by, businesses improved their ability to engage customers virtually. Where Do My Leads Come From?

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59