Vidyard

MAY 27, 2019

Pick it up, run your fingers over it, play with it, taste it… (Well, maybe not that last one unless we’re talking grocery store samples.) So we gathered our tribe—highly proficient at sales, marketing, and storytelling—to ideate. The point being: There’s a power in the tangible.

Outreach 71

Outreach Video Marketing Tips Cross-Selling 71

Hubspot

JULY 22, 2019

These ratings are used to estimate the percentage of the desired demographic on a particular channel through statistically relevant sampling. TV used to be the king of storytelling -- in a short span of time, you'd get a scene, a protagonist, a problem, and a solution. Video ads are online now, too. Advertising follows attention.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Writing on the Web

APRIL 18, 2011

Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges). You publish it under your banner or logo, therefore it’s up to you to get it personalized and provide context.

Content Marketing 100

Content Marketing Work Management Digg Content 100

ClearVoice

FEBRUARY 12, 2021

In web design, the hero image is typically an oversized banner that extends across the screen. A hero image is a storytelling device — a visual introduction or setup — that plays into the human tendency to automatically respond to images. Although it usually refers to the homepage banner, the term actually predates the internet.

Paid Search Agency 98

Paid Search Agency Banners Trigger Marketing Storytelling 98

Content Standard

AUGUST 29, 2016

Of course, this is just a sample of companies and lines of business across marketing and technology. Storytelling. Of course, much of this narrative still holds true today, but now, the best marketers are starting to sound like storytellers, and for good reason. There are many others. Why invest in it? How can brands do it well?

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

PureB2B

JUNE 26, 2017

Suddenly, a banner image appears on your computer with a discount coupon for air conditioning units. Ensure that your content has impeccable grammar and smooth storytelling. M&M’s placed large banner ads and graphics asking their fans to vote on their Facebook and Twitter handles. Now imagine this: It’s summer.

Planning 62

Planning Paid Search Agency Buyer Personas Sales Qualified Leads 62

PureB2B

JUNE 26, 2017

Suddenly, a banner image appears on your computer with a discount coupon for air conditioning units. Ensure that your content has impeccable grammar and smooth storytelling. M&M’s placed large banner ads and graphics asking their fans to vote on their Facebook and Twitter handles. Now imagine this: It’s summer.

Planning 48

Planning Paid Search Agency Buyer Personas Sales Qualified Leads 48