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Digital B2B Marketing

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

LinkedIn Sponsored Updates. You simply can’t beat the B2B targeting capabilities of LinkedIn and with Sponsored Updates you can put your content in the home stream with all of the benefits of LinkedIn’s targeting. Ensure your SlideShare can stand on its own and promote it directly on SlideShare. Advertising.

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Online Marketers are Creepy

Digital B2B Marketing

I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. Some people asked if these ads meant they were being tracked, highlighting another potential negative implication for marketers. Only two people told me they liked the ads or the ads were relevant. Both are marketers.

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Online Marketers are Creepy

Digital B2B Marketing

I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. Some people asked if these ads meant they were being tracked, highlighting another potential negative implication for marketers. Only two people told me they liked the ads or the ads were relevant. Both are marketers.

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How Account Based Advertising Really Works

Digital B2B Marketing

Like the email spam folder, you also worry about ad blocking, as most onboarding solutions rely heavily on banner inventory. How do companies like LinkedIn and Facebook know where we work? You can exclude mobile in your targeting on Facebook, but not on LinkedIn). Your Personal Profiles. Because we tell them!

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Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

Stalking Banners Generally known as retargeting (and a tactic I advocate with caution), without strict frequency controls, retargeting turns into stalking. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Check out kikin.com for an example of a browser plugin that limits auto-play audio today.