Digital B2B Marketing

JULY 17, 2013

You like seeing retargeted banner ads. You talk about the days before ad exchanges. You believe serving a banner to every internet user is your inalienable right. Let me know in the comments below or share your reaction with me on Twitter ( @wittlake ). (And that means you know what a LUMAscape is too).

Planning 100

Planning Banner Ads Banners Ad Exchange 100

Digital B2B Marketing

JANUARY 22, 2013

Creative: Create Serendipity Serendipity isn’t a banner ad or landing page that knows your name, company or industry. Share them in the comments below or with me on Twitter ( @wittlake ). For B2B marketing organizations, Bizo continues to develop more robust data. Photo Credit: Bill Hails via Compfight cc.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

Digital B2B Marketing

JANUARY 12, 2012

This should be obvious to everyone, yet we continue to hear about click rates on banner ads, a metric that is easily accessible but wrong for nearly everyone. Share your views and examples in the comments below or with me on Twitter ( @wittlake ). The wrong metrics lead to the wrong marketing investments.

Enterprise Management 100

Enterprise Management Planning Cost per Lead Banner Ads 100

Digital B2B Marketing

MARCH 1, 2012

Comscore recently issued a release showing 31% of banner ads from a sample of advertiser had no opportunity to be seen. The problem is, advertisers often do not know where their ads are running. Share in the comments below or with me on Twitter ( @wittlake ). Or does capturing a contact make location irrelevant?

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. While the program is new, it has the potential to replace Twitter as the first choice to seed content through paid promotions. Facebook Ads. Promoted Tweets. Advertising.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JULY 31, 2013

If you think click rates on banner ads are bad, this should be a wakeup call. Someone is 20 times more likely to click the banner ad in front of them right now than they are to install your app, ever. Share your reaction here or with me on Twitter ( @wittlake ). The average person is not using 99.999% of apps.

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100

Digital B2B Marketing

DECEMBER 8, 2011

Last week, I shared the results of an informal survey about banner ads promoting a site or product you recently viewed. More than 90% of the people I spoke with had a distinctly negative view of these ads and the few that liked them were marketers. Share your view in the comments below or with my on Twitter ( @wittlake ).

Ad Frequency 100

Ad Frequency Banner Ads Campaigns Opt-out 100

Digital B2B Marketing

JUNE 3, 2014

We’ve all seen the promotional emails, banner ads and Tweets. Let me know in the comments below or on Twitter ( @wittlake ). Free white paper! Free webinar! Free eBook! It’s Free! It’s Free! The fine print: we will send you weekly emails with more content you didn’t ask for.

Content Marketing 100

Content Marketing Ad Exchange Webcast Banner Ads 100