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Nine Social Media Marketing Stats You Can Use

Webbiquity

Social media ads are tied with sponsored posts among the most trusted channels by consumers when making a purchase decision. Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. eMarketer ). MarketingSherpa ). WordStream ).

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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore. Don’t overcomplicate things.

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

Small businesses can accomplish this without over-committing their marketing budget to a massive commercial shoot. US online ad spending, a $40 billion dollar market in 2012, is primarily made up of three formats: search, banner ads and video advertising.

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Why dynamic creative optimisation (DCO) doesn’t work

Bannerflow

In a recent eMarketer survey, over 200 top level US marketing executives responded that personalisation was the most important factor for increasing sales and customer retention. . At the same time, these marketers also stated that they found data driven personalisation the most difficult marketing tactic of all….

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

There is always debate among marketers what the effective uses of a marketing budget are. But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. SEO Tribunal ). Wordlead ). biztraffic).

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Digital Ads Don’t Work And Everyone Knows It

Marketing Insider Group

The truth is, most marketers are simply lining the pockets of big ad tech execs, paying for bot traffic, and delivering no measurable revenue from ad spend. Quick Takeaways: Digital ads don’t work! When brands slash their PPC and banner ad budgets, they notice paid traffic drops but sales are unchanged.

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The Future of Advertising [Expert Predictions & Data]

Hubspot

Let's start out with some stats: 91% of respondents agree ads are more intrusive today compared to two to three years ago, and 87% agree there are more ads in general ( HubSpot ). 42% of consumers feel that ads across digital media are irrelevant to their needs, an increase of 10% since last quarter ( RevJet ).