Oktopost

APRIL 9, 2024

B2B Demand generation is changing. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Effective demand generation requires you to understand who your customers are and what pain points they’re dealing with.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

ViewPoint

FEBRUARY 24, 2016

Is sales development about hiring some young hungry kids to bang on the phones? What should I know about Account-Based Marketing? Isn’t it demand generation with a new name? What is the CEO’s Role as it relates to marketing and sales? From Mike Weinberg’s book, New Sales. From Mike Weinberg, New Sales.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a “Welcome” email program designed to improve follow-up and response to new leads.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Marketing Insider Group

JUNE 24, 2010

Test : Begin to evaluate the performance of brand awareness and banner ad campaigns such as the Dell mobile deals club. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

NuSpark Consulting

NOVEMBER 30, 2011

Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. In its simplest form, segmentation is the process of sorting the names in your lead database into neat little piles. And they’re twice as likely to click on a paid link or banner ad.

Segmentation 100

Segmentation Work Management Marketing Management Paid Search Agency 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Interested in demand generation best practices and Napa Valley wineries? Video has become a demand generation strategy your business cannot afford to ignore, and effective B2B marketers match video content to reflect the interest levels of their audience. Capture sales leads with longer form video.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Valasys

NOVEMBER 5, 2018

Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Here are 50 strategies that will help you generate a new sales lead which is one of the biggest keys to a successful business.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53