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A quick guide to in-game advertising, the next game changer for marketers

illumin

Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6 Here’s why in-game advertising is one of today’s biggest marketing trends. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6 Here’s why in-game advertising is one of today’s biggest marketing trends. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

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Programmatic Advertising: What You Need To Know

Digilant

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. What Does Programmatic Advertising Look Like?

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Programmatic Advertising: What You Need To Know

Digilant

The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. What Does Programmatic Advertising Look Like?

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Display advertising best practices: ultimate guide

Bannerflow

Well, banner best practices have changed much since the very first online banner ad appeared in the 1990s. It now incorporates a whole spectrum of technologies from rich media ads to video – not to mention programmatic buying and dynamic creative optimisation (DCO). Interactive HTML5 display ads are now mainstream.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then check out these stats below that show just how effective it can be as a marketing channel and what trends we are seeing in the PPC space through 2019. Search ads can increase businesses brand awareness by up to 80 percent. (

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Ad Blocking is Becoming a Real Threat: Here's What Publisher's Can Do About It

Hubspot

Ad blocking is causing a lot of stir in the the news lately, most recently brought into the spotlight by Apple's release of iOS 9. That which has come to keep the lights on for many publishers is now seriously at risk of being taken away if ad blocking continues to scale and prevent display ads from being served to mobile users.