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PureB2B
APRIL 20, 2017
We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Every customer is different. Online Advertising.
Adobe Experience Cloud Blog
JANUARY 11, 2013
by Dayna Rothman You have worked hard to create some awesome content. To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers.
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PureB2B
APRIL 20, 2017
We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Every customer is different. Online Advertising.
Adobe Experience Cloud Blog
APRIL 9, 2014
Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation. Google and Facebook are the dominant suppliers of ad inventory, and ad tech has spawned recent IPOs such as Criteo, Rocketfuel, Tremor, and YuMe. Narrower reach.
Adobe Experience Cloud Blog
MARCH 29, 2013
95+% of your prospects do not click through your emails to consume content on your landing pages. of your prospects do not click through your banner ads to come to your website. Display ads have traditionally under-performed other channels for generating top of funnel demand. Email response rates continue to drop today.
Contently
MAY 21, 2019
But when it comes to the true ROI of their content, most marketers are still left scratching their heads. To ease those concerns, let’s go over how content marketing actually helps your bottom line. By now, most brands understand the benefits of good content. So how do you ensure that content drives real revenue?
Adobe Experience Cloud Blog
FEBRUARY 17, 2011
Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy. by Jon Miller Online video is exploding.
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