Rev
SEPTEMBER 2, 2019
Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.
Marketing Insider Group
AUGUST 10, 2015
Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. Calculate the Costs of Unused content. First, we need to have a solid understanding of your organization’s current content costs and utilization. Let’s start with calculating costs. Don’t believe it?
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Contently
JUNE 28, 2017
Unlike Apple, which makes the majority of its revenue from hardware, Google is—at its core—an ad tech company. Around 90 percent of its 2015 revenues came from selling advertising across its various ad tech products such as DoubleClick and AdWords. On Facebook, ads run just as any other content does on the News Feed.
NuSpark Consulting
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Online Display.
Contently
OCTOBER 6, 2016
. “Right now, the way advertising works isn’t as efficient as it could possibly be, and the mentality has been, ‘Well, that’s just how it is,'” he said, “If advertising is slow, you go to the DoubleClicks and other big-hitters and say, ‘You guys are slow, you need to be faster.’
Hubspot
APRIL 2, 2021
Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. They are using two static image ads and one video ad.
Content Standard
MAY 22, 2016
In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. The Fall of Television, Display Advertising, and Content. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking. The Backstory.
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