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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

Google is 20 years old this Autumn and it dominates digital advertising. In fact, its advertising business accounts for most of parent company Alphabet’s revenue, which was a cool $26.6 For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance.

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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

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Programmatic Advertising Glossary & Brief History

Digilant

Agency Trading Desks Distributed media buying platforms that exist within the larger ad agency holding companies. A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. And what did Google do to combat this?

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How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech

Contently

Google, Apple, and other tech giants have targeted ad tech for disruption. Why native ad blockers are such a big deal. Earlier this month, Google and Apple both announced they’d be launching native blockers for their browsers (Chrome and Safari, respectively). Google’s blocker goes much further.

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What is Programmatic Digital Advertising?

Digilant

Distributed media buying platforms that exist within the larger ad agency holding companies. To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. New and Returning Visits.

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Ad blocking is growing. Giants like Facebook and Google currently vacuum up 74 percent of new ad spend. Software has been a central part of that transition, perhaps more so at The Washington Post than at any other news company—even digital-first publishers like Vox Media and BuzzFeed.