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Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services. Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force.

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How the CEO Can Enhance Sales, Marketing, and the Executive Branch

ViewPoint

What should I know about Account-Based Marketing? Isn’t it demand generation with a new name? movement harshly declare that proactive targeting and prospecting for new business is dead. What should I know about Account-Based Marketing? Isn’t it demand generation with a new name? But it isn’t.

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Content Pros: How Concord is Turning Heads with Content

Vidyard

Think something along the lines of the original Marketo essential guides, but specific to your industry and really answering a question that you might pay a consultant to come in and answer for you. We have people that are really focused on demand generation and they’re in charge of actually executing that theme throughout the month.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Interested in demand generation best practices and Napa Valley wineries? Video has become a demand generation strategy your business cannot afford to ignore, and effective B2B marketers match video content to reflect the interest levels of their audience. No problem. Capture sales leads with longer form video.

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Video Email Marketing: How to Boost Your Sends with Video

Vidyard

Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Targeted emails. For instance, if you’re in B2B, know that 87% of videos in business are viewed on a desktop computer where screens are large and a low-resolution video will look grainy. Newsletters.

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Video Email Marketing: How to Use Embedded Video to Boost Sends

Vidyard

Marketo Increased Click-Throughs 144% with Personalized Videos in Email 8.2 How to Attach Videos to Your Emails How to Add Video to Email with a Video Platform Video platforms like Vidyard integrate to all the top email marketing tools like HubSpot, Marketo, Act-On, Eloqua, and more. 10 Video in Email Best Practices 7.1 ” 10.

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Marketing Automation Trends for 2010

LeadSloth

Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. Demand Generation?