The Point
SEPTEMBER 17, 2014
Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a nurture campaign targeted to “Mid Stage” leads. Spear is a Marketo agency partner.) “A
ViewPoint
FEBRUARY 24, 2016
What should I know about Account-Based Marketing? Isn’t it demand generation with a new name? movement harshly declare that proactive targeting and prospecting for new business is dead. If inbound marketing was a magic bullet and perfect panacea for creating demand, then we could stop proactively pursuing target accounts.
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Biznology
AUGUST 17, 2018
ABM is being adopted widely, but it’s not a replacement for the traditional demand generation funnel. Catina Martinez of Pluralsight makes sure to meet weekly with her sales counterparts, to explain their specific roles in upcoming campaigns, and work together on effective account penetration strategies. Makes a lot of sense.
Adobe Experience Cloud Blog
JANUARY 11, 2013
To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers. Create Banner Ads And Place Them Your Website.
Vidyard
OCTOBER 16, 2017
Think something along the lines of the original Marketo essential guides, but specific to your industry and really answering a question that you might pay a consultant to come in and answer for you. We have people that are really focused on demand generation and they’re in charge of actually executing that theme throughout the month.
Adobe Experience Cloud Blog
OCTOBER 4, 2012
For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Promoted Tweets can be targeted to search results (such as specific hashtag) or to specific users (your followers, or users like your followers). Facebook Ads are the ads that show up on the side of a news feed.
Adobe Experience Cloud Blog
FEBRUARY 17, 2011
Interested in demand generation best practices and Napa Valley wineries? Video has become a demand generation strategy your business cannot afford to ignore, and effective B2B marketers match video content to reflect the interest levels of their audience. No problem. Capture sales leads with longer form video.
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