Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 87

Work Management Marketing Management Paid Social Agency Advertising Agencies 87

Walker Sands

DECEMBER 12, 2023

It’s more of a bandwidth thing than anything else,” he said. Thank you, Kyle, for sharing your reporter perspective with us, as well as some helpful tips for cybersecurity PR professionals. When it comes to threat reports or research into cybercriminal behaviors, Kyle gets so many pitches that he doesn’t have time to read every report.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Content Marketing Institute

AUGUST 31, 2023

It’s useful for filling in bandwidth or resource gaps – like creating an image quickly instead of looking through stock images for hours. Andy Crestodina, co-founder and CMO, Orbit Media Studios Generative AI tends to give good insights into how the audience does research and how to prioritize their needs.

Marketing AI 116

Marketing AI Content Marketing Planning Ethics 116

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Another important factor to consider when setting budgets is your team’s bandwidth.

Marketing Budget 123

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 123

Walker Sands

AUGUST 1, 2022

The world of advertising technology is a small but mighty segment of the media. Allison is the managing editor at AdExchanger, and despite the hundreds of PR pitches she receives everyday, she reads and responds to each of them. What kinds of PR pitches do you like receiving?

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

Content4Demand

DECEMBER 6, 2022

Today, we’ll focus on the many ways those research reports fueled TrustRadius ’ campaign strategy for an entire year— in everything from public relations to lead-gen campaigns and bottom-of-the-funnel content. Let’s gate it and let’s put some paid media behind it. We are pitching this to media.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Biznology

OCTOBER 8, 2013

A venerable tradition in public relations is the grass-roots campaign. You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. Get a solid issue behind you and get out the vote!

Social Media 80

Social Media Astroturfing Practices Media 80