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Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. And therein lies the difference.

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Why is Inside Sales So Scared of Lead Nurturing?

The Point

Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives. Marketo sends first follow-up email. Wait 2 weeks.

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Marketing Automation- Keep Them Coming Back For More

Adobe Experience Cloud Blog

It has become common practice for each of these doughnut stores to light up a sign when the new, hot doughnuts are ready. Despite using a marketing automation system, many marketers continue to gather names and business cards at trade shows and conferences then give them to their sales reps.

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How do You Sell Marketing Automation to Internal Stakeholders?

Adobe Experience Cloud Blog

by Dayna Rothman You have decided to purchase marketing automation software and now you need to present your business case to internal stakeholders. If you need help, take a look at our brand new Sample Marketing Automation Internal Selling Template for some guidance. – David Raab , Principal at Raab Associates.

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It’s Never Too Early to Be a Marketing Genius

Adobe Experience Cloud Blog

Engagement marketing tools do just that: they allow a company to automate its marketing message across platforms while creating a personalized experience for each potential customer in the queue. When it comes to marketing to a vast audience across channels, automated tools are priceless… but they don’t have to be expensive.

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Why Best-of-Breed Marketing Solutions are Sweeter than Suite

Adobe Experience Cloud Blog

Author: Maggie Jones If you’re considering the move to marketing automation – or a switch from your current solution – there are a lot of factors to consider. And as we discuss in our new ebook, Sweeter than Suite Solutions: Choose Your Own Marketing Automation Platform , marketers often pay a high price for choosing stack solutions.

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Marketing Trend Watch: 2014 Planning Survey

Adobe Experience Cloud Blog

Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold. At Marketo, we use our multi-touch attribution capabilities to measure the return on investment of every marketing program we run. Modern Marketing'