Martech

MARCH 27, 2024

While you may be aware that IT professionals will use your product, depending on the company structure, individuals with different backgrounds, experiences and decision-making power may be involved in the purchasing process. Although hyper-targeting is more expensive, this contrarian approach recommends going broader.

Account Based Marketing 104

Account Based Marketing Spending B2B Marketing ABM 104

Content4Demand

DECEMBER 6, 2022

According to data from the Content Preferences Report 2022 from Demand Gen Report, today’s buyers rank research and survey reports as the most valuable sources for researching B2B purchases. You want the eyeballs on it—as many eyeballs as you can, but then you can also have that lead-gen component as well.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

PureB2B

JUNE 20, 2022

This is understandable as they often need approval from other decision-makers before making a purchase. Much like additional forms of social proof, case studies can slot easily into your preferred lead generation campaign types. 91% of B2B buyers conduct research on their mobile device according to Demand Gen Report.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

ViewPoint

APRIL 18, 2012

Social Media is Becoming a Lead Gen Vehicle. While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Webbiquity

MAY 20, 2014

Testing and Optimization: Radical website redesign program improves lead gen 89% by MarketingSherpa. He writes that “Through optimization, the sign-up process was shortened, and free trial sign-ups increased 55.3%, and the overall redesign of the entire website garnered a 89% lift in lead generation.”

Design 100

Design Marketing Websites Effectiveness Landing Pages 100

Adobe Experience Cloud Blog

AUGUST 7, 2015

According to Demand Gen Report’s 2015 Content Preferences survey, 91% of buyers prefer content that is visual and has an element of interactivity. Unitrends used a superhero themed assessment as part of a lead gen campaign that generated more than 700 leads and $1 million in sales pipeline in just 4 months.

Planning 48

Planning Marketing Automation Services B2B Thought Leadership Work Management 48

SnapApp

DECEMBER 5, 2016

If you don’t have the bandwidth to produce more content in-house, you could always consider hiring a team of freelance writers to support these efforts. Top three B2B goals of content marketing: Lead Generation (85%); Sales (84%); Lead Nurturing (78%). - Content Marketing Institute/MarketingProfs.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48