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(14 + 4) CRO Folks Who Talk About the Experimentation Mindset on LinkedIn: Update Your Feed, Be a Better Optimizer

Convert

If you follow them, and ring their bell, two things will happen: You’ll see spirited discussions about trends in the optimization space as well as evergreen wisdom (challenged as needed). You will understand why they (the optimizers featured here) think the way they do about certain ideas and concepts. We make these lists for readers.

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How To Hire The Best Intern

ANNUITAS

I found my passion for demand generation and marketing automation platforms (MAP) through a summer internship and you may also find your next new hire the same way. Don’t look in just the typical places for your interns (marketing or business schools); rather, scour the campus and related campus services. Technology students.

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Best AI Marketing Agency: Top 5 Choices for 2023

Single Grain

If you don’t have the bandwidth or the knowledge yourself, the best thing to do is hire an AI marketing agency to do the hard work for you. In this curated post, we unveil a curated list of the best agencies that have mastered the art of leveraging artificial intelligence to revolutionize marketing strategies.

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PowerViews with Trip Kucera: Best Practices & Surprising Trends

ViewPoint

While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. The Impact of Mobile. ” Outbound vs. Inbound: Focus on Adding Value.

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End-to-End Digital Content Strategy for Innovative CMOs

Contently

Are the demand generation marketers working hand in hand with content? But leveraging an end-to-end service like Contently—where strategy, ideation, planning, creation, distribution, and analytics are done in a single platform—can help your team get the job done. Generating Leads with End-to-End Content Platforms.

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. On the other hand, the posts are not even close to being optimized upon receiving the first draft. Non-optimized URLs.

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How to Create Video Landing Pages That Convert

Vidyard

Optimize the Video and the Page for SEO 4.7 This increases the credibility of your offer by having someone other than you talk about the value they got from your product or service. What Are Some Video Landing Page Best Practices? Keep It Short and Front-Load Your Message 4.2 Choose Your Thumbnail Carefully 4.3 Avoid Autoplay 4.4