Why plain text emails are still valuable in 2021 (and how to make them look strong)
Litmus
APRIL 29, 2021
Some areas have little to no bandwidth. The increased bandwidth (and storage space) that image-heavy emails tend to consume is another driver of why people may prefer plain text. Smart watches, gaming devices, and voice assistants are all likely to use plain text emails over HTML when displaying or reading emails to users.
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