b2c Product Related Topics 
Chris Koch
JANUARY 8, 2010
Companies that made commodity products would tell me with straight faces that even their financial processes were unique—GAAP be damned—and that they needed to customize their software to fit “our ways of doing things.” Recommend products and services that you haven’t thoroughly researched and you will most likely be out of a job.
Chris Koch
DECEMBER 29, 2009
Even if we believe deeply in the power of social media, we all have that gnawing feeling deep in our guts that says that there’s little reason for a busy, intelligent person to want to receive frequent updates about our brands when those brands produce complex services and products with two-year sales cycles. That’s a B2C thing.
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Chris Koch
MARCH 12, 2010
They are focused on lifetime customer value and are willing to incur short-term costs in order to build long-term loyalty and satisfaction—Nordstrom and Amex are a couple of B2C examples. Product leadership. These are companies that rely heavily on innovative, exciting, status-conferring new products to hold customer interest.
Chris Koch
OCTOBER 7, 2011
A lot of B2C social media marketing can come out of the marketing group because consumers are looking for deals, product information, and peer reviews. Without those things in place, there’s no reason to get into it, because you will fail. Before social media can happen, companies need an idea culture.
Chris Koch
OCTOBER 7, 2011
A lot of B2C social media marketing can come out of the marketing group because consumers are looking for deals, product information, and peer reviews. Without those things in place, there’s no reason to get into it, because you will fail. Before social media can happen, companies need an idea culture.
Chris Koch
AUGUST 13, 2010
The trajectory of Slater’s postings look a lot like the things that customers say about our complex B2B products and services, which have a much longer arc of relationship than B2C. They may have come on board at a time when your products and services offered more than they do now or worked differently.
Chris Koch
JULY 22, 2011
In both B2B and B2C, we’re getting better about throwing unhappy customers a bone. The highest production-value material I received upon discharge was a two-color, 24-page glossy magazine entitled “A Guide to Taking Warfarin.” (Thank goodness for Google—the day prior I found that he got five-stars on a health review site! Motivational.
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