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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

Tune in to hear more about prioritizing the customer experience and learn: the difference between the infinite loop of prospect experience and lead management. Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. the risk of aggressive over-marketing.

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Adobe-Marketo: The Landmark MarTech Deal

Valasys

The richness of Adobe Experience Cloud analytics, content, personalization, advertising and commerce capabilities along with Marketo’s lead management and account-based marketing technology will enable B2B companies the ability to create, manage and execute marketing engagement at scale.

Marketo 40
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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity. According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time.

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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

Simply put, buyer intent data is a collection of information about a company (or individual users in B2C cases) and their online activity. According to Forrester , the first vendor who makes contact with an interested prospect closes the deal over 85% of the time.

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What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference

Adobe Experience Cloud Blog

And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks. I focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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30 Women Shaping B2B Tech Marketing

SnapApp

So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. As online shopping continues to grow and gain a larger share of the market, there's more and more technologies serving B2C businesses specifically.