How to simultaneously attract new prospects and retain loyal customers
Biznology
JANUARY 16, 2017
This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I How Not To Do Treat Your Customers: One example of treating loyal B2B and B2C customers poorly is Comcast. I recommend giving it a read.).
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