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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

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Best Marketing Books You Need To Read

Brightedge

Download the content funnel mapping checklist. He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey. He covers the implications for web site content as well.

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. The sales funnel for B2B marketing is usually longer than a traditional B2C purchase: Salesforce reports that the average B2B sales cycle takes 84 days. Promote Credibility.

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Building Better Buyer Relationships Through ABM: Content, Insights, And Advocates

PathFactory

B2B marketers can learn a lot from the consumer world and how B2C companies build and grow customer relationships. B2B buyers use platforms like Netflix, Spotify, and Amazon in their B2C lives. They live in an always-on, on-demand world with active content experiences. ABM (but hasn’t that been done before?).

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The Best Marketing Conferences of 2020

Marketing Insider Group

Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more. Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. February 13, Dublin, Ireland. February 24 – 26, Scottsdale AZ.

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Brand awareness: A marketer’s guide

Liveintent

B2C marketers also say brand awareness is the top goal that content marketing helps them achieve. more likely to recommend them to friends and family 6X more likely to stand up for the company in the event of a PR mishap. Create and distribute custom content. And they can do that with brand awareness campaigns.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Click To Tweet.