Liveintent

AUGUST 9, 2022

B2C marketers also say brand awareness is the top goal that content marketing helps them achieve. Once someone opens an email, they’re one-on-one with that content — not lost in an infinite scroll of posts from family, friends, bosses, coworkers, and your own competitors. Create and distribute custom content.

Paid Content 62

Paid Content Branding Brand Identity Cost per Acquisition 62

Contently

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Convince & Convert

NOVEMBER 28, 2010

Eventually, every company is going to have to think of itself as a TV station and a magazine. Telling your story and answering customer questions with thoughtful, relevant, engaging content can improve your awareness, lead generation, conversion rate, sales, and loyalty. Not Content for Content’s Sake.

Rules 117

Rules Content Marketing Webinar Metrics Content 117

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. Increase in website traffic.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. What Is Content Marketing?

Paid Content 93

Paid Content Content Marketing Top of Funnel Planning 93