Buzz Marketing for Technology

JULY 7, 2008

The social side is interesting when it comes up in B2B or B2C. Money needs to be spent on keeping the community - I am willing to bet that money spent on community activities is a darn sight cheaper than “market research&# ! On June 25th, 2008, Sean said: thanks for the comments Josh and Bev. Josh: Good point. Content still is king.

Social Media 100

Social Media Communities Wiki Work Management 100

WebMarketCentral

JULY 9, 2007

WebMarketCentral now includes a more complete guide with links to related web marketing strategies. Wikipedia also provides a pretty good definition. Distribute and promote your news through Web 2.0 It's also been embraced by the Council of Public Relations Firms.

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

APRIL 15, 2008

StumbleUpon - A recent post cited StumbleUpon as the best social media site for driving B2B Web traffic. Wikipedia – It is a boon to your small business to be mentioned on Wikipedia. Only after you educate yourself on how to contribute to Wikipedia should you attempt to start your own page.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. Here are my B2B Marketing Insider steps to increasing customer satisfaction and loyalty: Understand how each link in the value chain impacts the next one (See chart below) Measure employee and customer satisfaction.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. Here are my B2B Marketing Insider steps to increasing customer satisfaction and loyalty: Understand how each link in the value chain impacts the next one (See chart below) Measure employee and customer satisfaction.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. October 28, 2010 Image via Wikipedia. Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. This is my final post on the skewed Web.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Traction

JANUARY 20, 2011

Wikipedia says they have 600 million. Reality: There Are 600 Million People on Facebook. First, let’s face reality. Facebook has the highest number of members of any social networking site. On Facebook’s site they say they have 500 million users. Believe me, your customers and clients are on Facebook.

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100

WebMarketCentral

MARCH 31, 2008

I've written previously about which social networking/tagging/bookmarking sites seemed to work well at driving B2B traffic, but have collected significantly more data since then. WebMarketCentral - Top SMO Sources of Referral Traffic StumbleUpon - 15.30% Wikipedia - 6.79% Bibsonomy , Mister Wong , BeeTooBee.com , del.icio.us

Social Networks 20

Social Networks Traffic Digg Wikipedia 20