Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. But in B2B marketing, celebrity endorsements often appear like the hype in the ads audiences tune out. The year before we did this, I edited 280 white papers (average length, 40 pages).

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

DECEMBER 20, 2019

For example, if you have chosen three platforms- Facebook, Linkedin, and Twitter; make sure all the three are well-covered. LinkedIn: If you are working for B2B industries and wish to increase networking; Linkedin simply works wonders. Twitter : Use posts and an event hashtag to build excitement before and during your event.

Social Media 193

Social Media Advertising Agencies Advertisements Advertising 193

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

OCTOBER 28, 2013

In fact, he commissioned me to write a piece of content for Penton, on B2B retention marketing techniques. One that really works, especially in B2B. Joe discusses the usual B2B content marketing suspects (blogs, white papers, case studies, e-newsletters, articles and videos) in a meaty chapter on Content Types.

Education 80

Education B2B Marketing B to B Content Marketing 80