markempa
OCTOBER 21, 2013
When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. That’s why I’m involved in hiring a vendor to support MECLABS with this monumental task. Industry/SIC.
Learn from the Pros
MARCH 21, 2024
As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. Examples include Company database info providers like ZoomInfo or D&B , publishers, and trade-shows vendors. Source: Contentlift.io
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Lead Forensics
FEBRUARY 1, 2024
As your business grows, you might need to find new B2B Rockstars to expand your sales team. And when 70% of B2B buyers rate how vendors engage with them as having more impact than what they were actually selling, being prepared is essential if you want success. So what are the traits to look out for?
Rev
OCTOBER 9, 2019
Wait, what B2B marketing crisis? Customers expected more of their vendors because they themselves had to makeup for their own shortfalls, and with less budget to boot. So how do you prepare as a B2B marketing leader for the ‘recessions and rumors of recessions,’ especially the very real possibility of one looming over us for 2020?
markempa
SEPTEMBER 16, 2012
for MarketingSherpa’s B2B Summit 2012. Last week, they gave me a behind-the-scenes look at the most common challenges marketers discussed with them, and both concluded that these discussions validated research from the 2012 B2B Marketing Benchmark Report (free excerpt at that link): .
Biznology
FEBRUARY 9, 2016
If you’re an experienced B2B direct marketer, this is probably not for you. The 4 Elements of a B2B Lead Generation Campaign: Much like a golf swing – if you don’t know the basics (stance, backswing, and downswing) you won’t hit the ball, and even if you do, it won’t go straight or far. Targeting and List Selection – 50-70% of success.
ViewPoint
JULY 16, 2013
Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Lead Quality Drives Increased Revenue.
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