Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

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APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. And it takes an average of 20 touches with a brand before a prospect becomes a potentially successful lead for the sales team.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

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SEPTEMBER 25, 2023

The “marketing vs. sales” challenge is a tale as old as B2B time. It’s always been a problem—but in the modern, multichannel, digital-first era of B2B buying , this misalignment puts customer experience at risk. Sales and Marketing Best Practices: Why Work Together?

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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SEPTEMBER 24, 2023

A B2B marketer is struggling to do more with less. And the reason we love terms at the bottom of the funnel is that prospects are very close to purchasing. With B2B sales cycles getting longer, this is a critical point. Whatever action you choose, make sure it moves the prospect closer to the purchase finish line.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

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NOVEMBER 15, 2023

As a result, B2B companies are investing heavily in sales enablement tools. Imagine that a prospect wants to improve sales enablement (sound familiar!?). Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

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NOVEMBER 27, 2023

That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success. Marketing automation B2B: Focus on personalization Customers are impatient, and their attention is now more fragmented than ever. B2B companies have complex buying processes (hello, long sales cycles!).

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216