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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. What really impresses me is that Techrigy is a serious social media monitoring solution. microblogs (Twitter, Friendfeed , etc.),

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Q: How do you compare your video marketing efforts on YouTube with your blogging program?

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Growth Marketing Software Stack for B2B Companies

Lead Liaison

Sales Research: LinkedIn , Owler , Datanyze , BuiltWith. Sales Research : LinkedIn, Owler, Datanyze, BuiltWith. Owler is mainly useful for finding a company’s competitors, while LinkedIn helps you learn more about the Prospect. For example, customer documentation, employee handbooks, and corporate wikis to document process.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land.

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100 Helpful Data Sources for Content Creation

Marketing Insider Group

Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). LinkedIn Developer Solutions. DBpedia – DBpedia is a crowdsourced knowledge base that extracts structured data content from various Wiki projects.

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Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion

B2B Marketing Savvy

YouTube: 85 million video views/day. LinkedIn: 43 million members; 13 million daily avg visits. Take your segment, your competitors, your alliance partners – do quick searches of Twitter, Facebook, LinkedIn, YouTube, Flckr, other sites to compile a quick/easy (and compelling) snapshot for management review.