Vidyard

DECEMBER 19, 2017

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared. ” – A Blueprint For Successful B2B Video Marketing -Forrester.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. And take note: Most of them know that view counts no longer count —they’re focused on engagement data and how their investments in video impact lead and pipeline generation.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

AUGUST 2, 2016

Innovative companies in both B2C and B2B markets are realizing the power of video to boost engagement with online audiences, and they are increasingly converting those viewers into customers by integrating video viewing data with Oracle Eloqua. Lenovo has also used Personalized Video to get more attention amongst B2B buyers.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Innovative companies in both B2C and B2B markets are realizing the power of video to boost engagement with online audiences, and they are increasingly converting those viewers into customers by integrating video viewing data with Oracle Eloqua. Lenovo has also used Personalized Video to get more attention amongst B2B buyers.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

MAY 27, 2014

Marketing automation adoption is on the (rapid) rise What percentage of B2B companies have adopted a marketing automation platform (MAP)? It’s a Smarketing world for B2B companies Sales and Marketing alignment has officially crossed the chasm from wishful idealism to a working reality. Happy hunting!

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

Vidyard

FEBRUARY 13, 2014

Insights and Analytics Change the Game While a lot of today’s content marketing tactics work to engage prospects, it’s a whole new ballgame when you can see exactly how individual users interact with your assets. So here goes – my inaugural “Tyler’s Top 5” for why video marketing is in a class of its own.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Vidyard

NOVEMBER 11, 2016

Recognizing the potential of personalized video, they launched a targeted campaign to more than 10,000 leads to increase awareness and identify their most engaged prospects. Best Use of Video for Sales Prospecting or ABM – MongoDB. The results spoke for themselves: happy sales people, and more engaged prospects.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111