4 Ways to Optimize the Middle of the Funnel | Lead Management
Adobe Experience Cloud Blog
JANUARY 22, 2020
It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult stage to manage. In most B2B organizations, marketing focuses on facilitating a successful hand-off to sales. What exactly is the middle of the funnel?
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