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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms.  Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here’s an example of Loopfuse Marketing Automation.

Abandon Your Marketing Automation System!?

LeadSloth

In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Unsubscribe handling is typically done via a generic page, rather than via branded page. If you use a basic form vendor, you have to manually map the fields, and put the form on a landing page yourself. I’m working on an interesting project right now: moving away from a marketing automation system. Background.

Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

delicious b2bmarketing

Are you investing enough in Sales Research? Conversations Start The Process Of Sales ReadyContacts – Business Marketing And Sales Bestsellers Quiz How Good Data Turbo Charges Lead Generation: An Interview With Ardath Albee CEO of Marketing Interactions Inside Sales Tips – How To Improve Your Connect Rate Through Good Data Our Top 5 Most Challenging B2B Business Contacts To Locate – Can You Beat This? Some others include OpenTracker and  LeadsExplorer  which help identify companies who have been showing an active interest in your website.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.