Zoominfo

FEBRUARY 27, 2021

It gets you to the right leads with an ever-growing contact database and tools to automate workflows. B2B professionals can find leads with the highest, most relevant intent to purchase their product or service. InsideView. InsideView is a great solution for users that want their intelligence streamlined to their CRM.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

KoMarketing Associates

MARCH 28, 2018

Sales and marketing alignment can help with everything from lead nurturing to demand generation. However, alignment is not always easy to achieve.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

Customer Experience Matrix

FEBRUARY 25, 2015

For some reason, I suddenly saw a connection of this to external data: if vendors like NetProspex and InsideView could provide sales people with prospects and vendors like MDC provide tools to nurture those prospects, then sales people really don’t need marketing to do either of those things.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Marketing Funnels Marketing Automation 120

The Point

SEPTEMBER 4, 2012

Put in place a systematic process of lead qualification to filter, profile, and qualify leads. Consider data services like InsideView to append profile information like job title, company size, industry, or location. Define specific criteria (or a lead score threshold) to determine when a lead gets passed to sales.

Landing Pages 100

Landing Pages Conversion Rate Lead Qualification Peer-to-peer 100

markempa

JULY 26, 2016

This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help . CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier.

Lead Scoring 84

Lead Scoring Lead Ranking Account Based Marketing Leads 84

Adobe Experience Cloud Blog

JANUARY 28, 2014

A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics. Example Solutions: InsideView , FirstRain , DiscoverOrg. Did You Know? SALES ENABLEMENT.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

The Point

DECEMBER 16, 2011

In recent years, a number of long-time business database companies ( InfoUSA , Hoovers , Dun & Bradstreet ) have been joined in the list market by so-called “crowd sourced” databases like Data.com (formerly Jigsaw), InsideView , and others.

De-duping 100

De-duping Buy InsideView Broadcasting 100