The Point

SEPTEMBER 4, 2012

Put in place a systematic process of lead qualification to filter, profile, and qualify leads. Consider data services like InsideView to append profile information like job title, company size, industry, or location. Define specific criteria (or a lead score threshold) to determine when a lead gets passed to sales.

Landing Pages 100

Landing Pages Conversion Rate Lead Qualification Peer-to-peer 100

Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies. lead nurturing.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40