Chris Koch
MARCH 4, 2011
This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. But if you step back and think about where the real opportunity is for B2B marketers, it is idea marketing. Marketers always struggle with what to do next.
Chris Koch
DECEMBER 11, 2009
Google is offering offices in the cloud so that corporate IT systems become little more than sync devices for all the work being done away from a desk. For B2B marketers, this means that video and interactivity are something we need to be thinking about and doing now. The cloud drives mobile to the center of computing.
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Chris Koch
APRIL 30, 2010
I’m going to be moderating a panel on this question (among others) at next week’s MarketingProfs’ B2B Forum in Boston. I’m sure that there will be opportunities and reasons for B2B to advertise on these things eventually, but that’s the easy part. I think that’s how we have to view mobile apps for B2B marketing.
Chris Koch
MAY 15, 2012
We all know the increasing importance of ideas in B2B marketing. A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. In a recent ITSMA survey, 88% of B2B buyers said that ideas are important or critical for providers that want to make it to their short lists.
Chris Koch
OCTOBER 22, 2010
We should care more about lead management automation in B2B marketing. Indeed, research by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. Tags: Lead Management Marketing Automation Automation B2B marketing Forbes Google ITSMA marketing Sales Social Media.
Chris Koch
OCTOBER 14, 2011
I’ve also done research asking B2B marketers how they engage and how they educate their employees and SMEs to engage. I don’t know anyone whose content I would recommend to my followers every time (and I have 135 feeds I follow in Google reader). I’ve rolled all that up into an approach that I doubt constantly. Now I wonder.
Chris Koch
OCTOBER 14, 2011
I’ve also done research asking B2B marketers how they engage and how they educate their employees and SMEs to engage. I don’t know anyone whose content I would recommend to my followers every time (and I have 135 feeds I follow in Google reader). I’ve rolled all that up into an approach that I doubt constantly. Now I wonder.
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