The Effective Marketer
JUNE 14, 2011
A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. In the B2B space, adoption at 71% is also very high but different from their B2C counterparts, 16% of B2B companies don’t plan on using it within the next 12 months. Clean Email Data.
The Effective Marketer
MAY 9, 2011
The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process.
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The Effective Marketer
MARCH 9, 2010
What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Reply B2B Email Design – Gallery 2 « The Effective Marketer says: March 17, 2010 at 12:22 pm [.] Nothing beats good copy.
The Effective Marketer
FEBRUARY 3, 2011
Upcoming marketing conferences ==February== Online Marketing Summit February 7-11 San Diego, CA Link: [link] Social Media Strategies Summit February 8-10San Francisco, CA Link: [link] Frost & Sullivan Marketing World February 8-11 New Orleans, LA Link: [link] Social Media Camp February 9New York, NY Link: [link] Social Media Masters February 11San (..)
The Effective Marketer
FEBRUARY 16, 2011
A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. One data point concerns me.
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