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Statistics Show Digital Marketing Continues to Outpace Traditional Marketing Tactics

KoMarketing Associates

Statistics from eMarketer recently discovered that total digital ad spend in the U.S. Mobile, in particular, will also continue to grow in dominance – it will account for more than two-thirds of digital ad spending, at $87.06 Traditional print (newspapers and magazines) spending will fall about 18 percent. billion in 2019.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. eMarketing Association Network. B2B Technology Marketing Community.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

In-person events are still the most effective channel for B2B marketers. 93% of B2B marketers are using content marketing. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. eMarketer ). B2B marketing is often misfocused. Want to know more?

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5 Digital Marketing Trends That Are Changing the Way Advertisers Buy Media

Outbrain

The paradox of disruptive online advertising. However, fake news, conspiracy theories, and lack of moderation ensure that advertising on platforms with user-generated content remains a challenge for brands with a high demand for brand safety. According to eMarketer, for 61% of customers, inclusion is a crucial factor for brand loyalty.

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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

But first, you need to understand how you can effectively measure the ROI of digital advertising. . The most instinctive way to measure digital advertising ROI is to track metrics that tie directly to revenue and profit (think conversions, opportunities, etc.). Mobile Video Ads. Measuring the ROI of Mobile Video Advertising.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Startups Magazine) Over 90% of brands utilize social media for marketing. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. WARC) 94% of B2B marketers implement ABM strategies.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

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