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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. are the most effective means of spreading viral content.

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Viral Marketing Campaigns - Keep It Simple

WebMarketCentral

Creating a successful viral marketing campaign has been likened to hitting home runs—you never know which at-bat is going to produce one, so the key is to make a lot of trips to the plate. Put another way, there is no magic formula for producing a viral campaign, you just have to try different concepts. Now it's a yawn.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

" For any B2B concern, blogging is sales. Bloggers are concerned that they can not handle the volume of work required. First step - I strive to get the understanding that blogging is not "texting your buddies." At least it is one link in the sales chain. No one can tell me they are too busy to contribute to the sales effort.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

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FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? Moreover, great customer experiences drive positive word of mouth (WOM) which capitalizes on the viral nature of Social Media. Email this to a friend? Share this on Facebook.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62. Take the results of your polls or survey and turn them into a blog post.