Tomorrow People

NOVEMBER 25, 2021

The most valuable sources of VoC data for B2B marketers. Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. Voice of the customer (often abbreviated as VoC) is a broad term used to describe the process of capturing customer-generated data.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Tomorrow People

APRIL 27, 2021

Well it turns out, thoughtful ideas from experts, innovators, and influencers can make a real difference for brands competing in the B2B space. And compelling thought leadership content tends to generate more, higher-quality leads. But that’s okay, because thought leadership content doesn't really impact near-term results.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Tomorrow People

MAY 24, 2022

This is especially important in a B2B context because the buying process requires a higher level of psychological involvement from not one, but multiple decision-makers. Also, gauge the demand for features your product is missing. What if I waste unnecessary time trying to switch or get used to the product? Tracking and measurement.

Webinar Metrics 177

Webinar Metrics Product Marketing & Strategy Paid Search Agency 177